Troy Karedes

Portfolio

Summary

With over a decade of professional marketing experience, I have cultivated a uniquely diverse skill set in social media management, community development, content creation, and business acumen.

A customized word cloud of marketing tools and skills, all of which making up the shape of the iconic Twitter logo.

Brand Catalog

It has been a privilege to create and build upon the foundations of distinguished entertainment and video games brands.

Credit to each respective rights holder

Key art for the game Ambulance Life: A Paramedic Simulator.
Ambulance Life:
A Paramedic Simulator
Key art for the film The Batman.
The Batman
⠀
Key art for the game DEATHVERSE.
DEATHVERSE:
LET IT DIE
Key art for the game Diablo IV.
Diablo IV
⠀
Key art for the game Dokuro.
Dokuro
⠀
Key art for the film Dungeons & Dragons: Honor Among Thieves.
Dungeons & Dragons:
Honor Among Thieves
Key art for the game EverRail.
EverRail
⠀
Key art for the game Fortnite.
Fortnite
⠀
Key art for the game Free Fire.
Free Fire
⠀
Key art for the game Freedom Finger.
Freedom Finger
⠀
Key art for the game series GRANDIA HD Collection.
GRANDIA HD Collection
⠀
Key art for the game Hearthstone.
Hearthstone
⠀
Key art for the game Horse Tales: Emerald Valley Ranch.
Horse Tales:
Emerald Valley Ranch
Key art for the game The Legend of Khiimori.
The Legend of Khiimori
⠀
Key art for the game LET IT DIE.
LET IT DIE
⠀
Key art for the series The Lord of the Rings: The Rings of Power.
The Lord of the Rings:
The Rings of Power
Key art for Mortal Kombat 1.
Mortal Kombat 1
⠀
Key art for the Mortal Kombat 30th Anniversary.
Mortal Kombat
30th Anniversary
Key art for the game Ninjala.
Ninjala
⠀
Key art for the series The Peripheral.
The Peripheral
⠀
Key art for the game Police Simulator: Patrol Officers.
Police Simulator:
Patrol Officers
Key art for the game Puzzle & Dragons.
Puzzle & Dragons
⠀
Key art for the series The Redeem Team.
The Redeem Team
⠀
Key art for the game TEPPEN.
TEPPEN
⠀
Key art for the game Volta-X.
Volta-X
⠀
Key art for the game Windstorm: Start of a Great Friendship.
Windstorm:
Start of a Great Friendship
Key art for the game Windstorm: Start of a Great Friendship Remastered.
Windstorm:
Start of a Great Friendship Remastered
Key art for the game Windstorm: An Unexpected Arrival.
Windstorm:
An Unexpected Arrival

Credit to each respective rights holder

Social Proof

In this accelerated, always-on age of technology, social media persists as a demonstrated method for brands to connect with their communities. As such, it is my obligation to stay up-to-date with contemporary social media platforms as well as eagerly seek trending platforms which may gain prominence. I harness powerful marketing and social media tools to grow client brands.

Brief: Marketing campaign to advertise client’s video game project, Windstorm: Start of a Great Friendship Remastered.

Execution: A daily countdown and montage using high quality screenshots, a full voice-over reveal trailer, and features showcases.

Credit to Aesir Interactive

Credit to Aesir Interactive

Credit to Aesir Interactive

Brief: Social media and copywriting campaign to support the release of client’s new film, Dungeons & Dragons: Honor Among Thieves.

Execution: Provided social media captions, reply copywriting, and activation ideas for the core project and client’s other adjacent brands.

Credit to Paramount Pictures

Credit to Paramount Pictures

Credit to Paramount Pictures

Credit to Paramount Pictures

Credit to Paramount Pictures

Credit to Paramount Pictures

Credit to Paramount Pictures

Credit to Paramount Pictures

Brief: Social media marketing campaign to support client’s video game studio and bring prominence to their public brand and reputation.

Execution: Executed a long-term social media marketing campaign to support noteworthy studio events and inclusive community celebrations.

Credit to Aesir Interactive

Credit to Aesir Interactive

Credit to Aesir Interactive

Credit to Aesir Interactive

Credit to Aesir Interactive

Credit to Aesir Interactive

Credit to Aesir Interactive

Credit to Aesir Interactive

Brief: Distinct differentiation between client’s multiple live video game titles in the form of social media management and brand voice.

Execution: Provided social media captions, copywriting, brand voices, and cross-interactions between brand accounts to promote engagement.

Credit to GungHo Online Entertainment America

Credit to GungHo Online Entertainment America

Credit to GungHo Online Entertainment America

Credit to GungHo Online Entertainment America

Credit to GungHo Online Entertainment America

Credit to GungHo Online Entertainment America

Credit to GungHo Online Entertainment America

Credit to GungHo Online Entertainment America

Brief: Social media posts to announce client’s new video game project, now titled The Legend of Khiimori.

Execution: Daily puzzle pieces slowly revealed the project’s official key art, generating conversation and engagement.

Credit to Aesir Interactive

Credit to Aesir Interactive

Credit to Aesir Interactive

Credit to Aesir Interactive

Credit to Aesir Interactive

Credit to Aesir Interactive

Credit to Aesir Interactive

Credit to Aesir Interactive

A selection of social media content created to address various client needs across the entertainment and video game industries.

Brief: Short-form video to honor a client’s esteemed guest visit to their studio headquarters.

Execution: Perfectly looped video featuring photographs and videos captured during the visit, intended to inspire.

Credit to Aesir Interactive

Brief: Short-form video to advertise client’s new cosmetic armor skin, ‘White Turtleneck’, in their video game.

Execution: Using celebrity turtleneck fashion to highlight the in-game item, timed perfectly to a sound clip from the game.

Credit to Garena

Brief: Short-form video to celebrate employee and pet costumes from client’s Halloween party.

Execution: Alternating slideshow of client’s costumed pets and employees, timed perfectly to a trending sound clip.

Credit to BOND

Brief: Short-form video to advertise client’s new in-game music concert event featuring Justin Bieber.

Execution: A non-endemic montage placing official concert posters and stickers in IRL settings to the artist’s new single.

Credit to Garena

Brief: Increase organic engagement of client’s live streaming ad social media presence.

Brief: Edited, cropped, and added subtitles to a clip from client’s live streams to showcase their humor and creative potential.

Credit to Senior Manor

Press & Influencer Management

I bring an adaptable presence to press, influencers, and public environments. I often serve as the front-facing voice of an organization through media interviews, live streamed conversations with developers, direct marketing, and convention floor work. I consistently strengthen relationships by building event campaigns which grow networks through mutual benefit and train influencers to become stronger affiliate marketers and charity fundraisers.

Troy running the TechniSport convention booth at PAX South 2019.

Credit to TechniSport

Credit to Aesir Interactive

A stylized scroll flyer announcing a collaboration EVO Esports and The Gamepad to host Blizzard Entertainment for the 2017 Hearthstone Championship Tour Summer Playoffs.

Credit to The Gamepad

Credit to Microsoft

A screenshot of Troy interviewing Wide Right Interactive bout their video game release, Freedom Finger, live on Twitch.

Credit to TiltedTrojan

Credit to Eagle News International

Troy among a crowd of hundreds of fellow streamers at Twitch Boston Meeting in 2019.

Credit to TiltedTrojan

Side-by-side images of two influencer marketing mock-ups for The Gamepad. Left: Local tabletop game developer coalition. Right: Indie developer interview and game showcase.

Credit to The Gamepad

Live Stream Broadcaster

As a full-time content creator, I mastered multiple roles to grow and maintain a community from the ground up. I regularly attended conventions to network with like-minded creators and brands, partnered with local businesses, and fundraised thousands of dollars in donations for various charities. I now lend my live streaming expertise to build, maintain, and elevate client brands.

Credit to GungHo Online Entertainment America

A behind the scenes image of Troy streaming from his workstation in 2019.

Credit to TiltedTrojan

Credit to Aesir Interactive

A screenshot of Troy hosting a live stream game expansion release event with one co-host.

Credit to GungHo Online Entertainment America

Credit to GungHo Online Entertainment America

A screenshot of Troy hosting a live stream engaging gameplay while cosplaying as a character he invented from the game's lore.

Credit to GungHo Online Entertainment America

Credit to Aesir Interactive

A screenshot of Troy hosting a live stream game tournament event with two guests.

Credit to GungHo Online Entertainment America

Charity Fundraising

My primary purpose as a live stream broadcaster was to improve the world through gaming. I combined my passion for video games with my marketing skills on behalf of charity organizations. Over the course of my live streaming career, I fund-raised over $10,000 in charitable contributions.

A portrait of Troy with colorful bows in his beard and wearing a Mr. Meeseeks onesie to incentivize charity fundraising efforts.

Credit to TiltedTrojan

A collage of 11 charities Troy has personally fundraised for.

Credit to TiltedTrojan

Credit to TiltedTrojan

A set of branded St. Jude Children's Research Hospital rewards for reaching a set dollar goal during April and May of 2020. For each tier achieved, Troy received an extra item: an extra large mouse pad, tumbler, t-shirt, Twitch hoodie, and onesie.

Credit to TiltedTrojan

A Brand Ambassador gift package from St. Jude Children's Research Hospital, indicating tremendous fundraising efforts by Troy. Items include objects to engage communities to increase donations, such as a fog-horn button, animal face masks, and Beanboozle beans.

Credit to TiltedTrojan

A live streaming schedule of over 46 Twitch Affiliate streamers for the charity fundraising coalition formerly known as StreamerFluencer, now known as StreamerSphere.
StreamerSphere, Charity Coalition

Credit to TiltedTrojan

Troy running the TechniSport convention booth at E3 2019.

Credit to TiltedTrojan

Writing

I have excellent written and verbal communication skills through creative writing exercises and client services such as editorials, blog posts, and sales marketing strategies. I can confidently produce copy for posts and promotions as well as professional writing, editing, and publishing to match any audience.

Blog article for client's website blog discussing TwitchCon 2019 while also highlighting brief annual history of TwitchCon.

A screenshot of a creative writing sample written by Troy for TechniSport's website blog. Topic: TwitchCon 2019.

Credit to TiltedTrojan

Welcome message to influx of new community members to client's official Discord server.

Welcome message to influx of new community members to client's official Discord server.

Credit to Aesir Interactive

Steam news article announcing a sales event, showcasing the varied brand voices used for client's catalog of games.

Steam news article announcing a sales event, showcasing the varied brand voices used for client's catalog of games.

Credit to GungHo Online Entertainment America

Announcement in client's official Discord server with a call to action to join client's private pre-alpha playtest event.

Announcement in client's official Discord server with a call to action to join client's private pre-alpha playtest event.

Credit to Aesir Interactive

Steam news article announcing a weekly in-game community event, showcasing creative copywriting and brand voice.

Steam news article announcing a weekly in-game community event, showcasing creative copywriting and brand voice.

Credit to GungoHo Online Entertainment America

Discord server announcement to inform players and community members of the latest patch notes for client's video game.

Steam announcement to inform players and community members on the latest patch notes for client's video game.

Credit to Aesir Interactive

Steam forum post announcing the official delay of an Early Access release for client's video game.

Steam forum post announcing the official delay of an Early Access release for client's video game.

Credit to Aesir Interactive

Announcement to inform on importance of wishlists and reviews with a call to action to support client's current catalog of games.

Announcement in client's official Discord server to inform on importance of wishlists and reviews with a call to action to support client's current catalog of games.

Credit to Aesir Interactive