My name is Troy Karedes. I am a Digital Marketing Professional in entertainment and video games, leveraging over 12 years of marketing and management expertise.
My mission is to foster positive and engaging communities, collect detailed player sentiment and feedback, and deliver comprehensive reports to improve player experience. I harness a diverse skill set which evolves and adapts as quickly as our industry requires, bringing first-class critical thinking and problem-solving capabilities.
To further discuss how my accomplishments will advance your brand vision, please reach out.
Hard Skills
◆ Account Management
◆ Budget Management
◆ Business Acumen
◆ Charity Fundraising
◆ Community Development
◆ Conflict Resolution
◆ Continuity Planning
◆ Copywriting
◆ Cross-Team Collaboration
◆ Customer Relationship Management
◆ Customer Service
◆ Digital Marketing
◆ Event Planning
◆ Feedback Management
◆ Funnel Marketing
◆ Goal Setting
◆ Graphic Design
◆ Growth Strategy
◆ Influencer Management
◆ Integrated Marketing
◆ Key Performance Indicators
◆ Live Stream Broadcasting
◆ Market Research
◆ Paid Media
◆ Photo & Video Editing
◆ Process Improvement
◆ Project Management
◆ Public Speaking
◆ Recruiting
◆ Resource Management
◆ Sales & Salesmanship
◆ Search Engine Optimization (SEO)
◆ Sentiment Reporting
◆ Social Media Management
◆ Storytelling
◆ SWOT Analysis
◆ Trend Analysis
◆ Troubleshooting
◆ Writing
Soft Skills
◆ Active Listening
◆ Adaptability
◆ Analytical
◆ Brand Awareness
◆ Coaching
◆ Collaboration & Teamwork
◆ Communication
◆ Cultural Awareness
◆ Curiosity
◆ Creative Thinking
◆ Creativity
◆ Customer Service
◆ Decision Making
◆ Delegation
◆ Detail-Orientated
◆ Emotional Intelligence
◆ Empathy
◆ Empowered Leadership
◆ Flexibility
◆ Intuition
◆ Knowledge Sharing
◆ Leadership Development
◆ Listening
◆ Mentoring
◆ Multitasking
◆ Negotiation
◆ Networking
◆ Organization
◆ Persuasion
◆ Presentation
◆ Problem Solving
◆ Relationship Building
◆ Results-Orientation
◆ Strategizing
◆ Stress Management
◆ Task Management
◆ Time Management
◆ Transparency
◆ Trendsetting
Marketing Tools
◆ Adobe Creative Cloud
◆ Ahrefs
◆ Asana
◆ Brandwatch
◆ Buffer
◆ Canva
◆ Confluence
◆ CrowdIn
◆ DaVinci Resolve
◆ Google Analytics
◆ Google Meet
◆ Google Trends
◆ Google Workspace
◆ Grammarly
◆ Helixa
◆ Hootsuite
◆ Jira
◆ Kickstarter
◆ Mailchimp
◆ Metricool
◆ Microsoft Office / 365
◆ Microsoft Teams
◆ Monday.com
◆ NetBase
◆ Open Broadcaster Software (OBS)
◆ Slack
◆ Sprinklr
◆ Sprout Social
◆ Squared Space
◆ Streamlabs OBS
◆ Tiltify
◆ Trello
◆ TweetDeck
◆ Wix
◆ WordPress
◆ XSplit
◆ Yoast
◆ ZenDesk
◆ Zoom
Digital Marketing Manager
Self-Employed
Remote
03/2020 – Present
Clients served include voice acting schools, content creators, video game studios, models, commercial brands, influencers, research groups, and more incredible partners. I offer a wide variety of services such as social media management, brand growth, voice over work, leadership training, media literacy, business acumen, marketing strategy, copywriting, project management, and content creation.
◆ Managed over 280 accounts for creators, influencers, models, agencies, and studios across various digital landscapes and industries.
◆ Optimized account reach by an average of +113% through analytics and social listening to deliver data-informed insights and bridging marketing trends with client needs.
◆ Leveraged public speaking and broadcasting proficiency to represent brands as a spokesperson by overseeing conventions, managing influencer relationships, and collaborating with stakeholders.
Community Director
Aesir Interactive
Munich, Germany
09/2023 – 12/2025
Client lacked an internal community department and thus employed my services to build it from the ground level. I was directly responsible for new workflows and processes, foundational documentation, talent acquisition, department development, and marketing strategy. I actively managed 11 video game projects in my tenure with the client, 6 of which were released under my leadership.
◆ Designed community initiatives to engage players with Twitch live stream events, community gaming nights, a robust influencer affiliate program, and community expert advisory boards.
◆ Cultivated 7 bespoke social brand voices for existing video game titles consisting of over 50 social media channels across crucial platforms and a global studio Discord server.
◆ Directed the announcement and release of 6 new video game projects over the span of 20 months, including a successful Kickstarter campaign which funded within 19 hours of its launch.
Senior Community Manager
BOND Marketing Agency
Los Angeles, California
05/2022 – 11/2022
As a prestige entertainment marketing agency, client wanted to capture more of the video game market. Employing my services led to building knowledge bases of online culture, publisher and developer directories, press and influences books of business, and training colleagues with more robust social media skillsets. From secondary tasks like building terminology glossaries to executing complex technical client activations, my ultimate role was to increase client acquisition and growth at a sustainable scale.
◆ Improved client acquisition and collaboration by developing industry literacy, creating an expansive knowledge base, and delivering engaging pitch deck presentations.
◆ Increased client’s TikTok engagement by 20% through competitor analysis, problem-solving, optimized content scheduling, and high-quality video production.
◆ Executed successful marketing campaigns through market research, strategic execution, and effective crisis communication.
Community Manager
GungHo Online Entertainment America
Los Angeles, California
01/2021 – 05/2022
In my role as community manager, I was directly responsible for the communities of 7 video game projects. I managed their social media campaigns, community engagement, player sentiment and feedback, live stream broadcasts, and community events. I resuscitated a waning community by actively listening and delivering feedback to developers, creating and facilitating community events, and created a faux persona from the game’s universe to cosplay while live streaming as a “novice”. Not only did this revitalized community lead to further development for the original title, but also paved the path for two spiritual successors over the next 4 years.
◆ Increased followers by 42% in 7 months by establishing brand voices, identifying engagement opportunities through SEO research, and optimizing content scheduling.
◆ Successfully led marketing campaigns for new game launches, developing innovative strategies within budget, analyzing competitors and influencers, and fostering cross-functional collaboration for execution.
◆ Cultivated active and engaged online communities through community management, empathy, and leveraging industry insights.
Live Stream Broadcaster
Twitch
Remote
03/2018 – 04/2022
◆ Generated over $10,000 in charitable donations through creative incentives, engaging content creation, collaborations with influencers, and interactive live streams.
◆ Gained valuable industry insights through live stream broadcasting, networking, brand collaborations, and conducting informative Q&A sessions.
◆ Captivated audiences, fostered connections, and leveraged partnerships to drive community engagement, crisis management, and support charitable initiatives.
Community Developer
The Gamepad Video Game Bar
Greater Boston Area
04/2016 – 03/2020
Client contracted my services to identify, develop, and engage a community for their new in-person video game bar. My video game insight, technical knowledge, and industry networks were pivotal to the success of my client’s needs. I consulted on video game catalogs, technical operations, and digital marketing strategies. I harnessed the power of online culture and social media services such as Facebook and FourSquare to create loyal return customers, build engagement, and consistently grow client’s business.
◆ Increased client foot traffic by over 200% through strategic event planning, including tournaments, influencer meet-and-greets, game launches, and the official Blizzard 2017 Hearthstone Championship Tour.
◆ Implemented creative digital marketing strategies to expand the client’s community reach, integrating online platforms, and fostering community engagement and collaboration.
◆ Created vibrant and engaged communities, driving brand awareness, loyalty, and implementing effective customer support strategies.
Brand Manager
TechniSport Chairs
Remote
03/2018 – 12/2019
◆ Generated over $200,000 in product sales through innovative strategies, community programs, engaging events, and compelling website/social media content.
◆ Popularized the brand as a spokesperson, overseeing conventions, managing influencer relationships, and collaborating with stakeholders.
◆ Enhanced brand visibility, customer engagement, and market position through multifaceted approaches, driving loyalty and achieving growth.
Branch Manager
Citizens Bank
Greater Boston Area
08/2016 – 02/2019
◆ Implemented procedure improvements to enhance workload efficiency and ensure customer security and privacy.
◆ Achieved a remarkable 169% increase in branch profitability within one year through strategic recruitment, customer-centric training, goal-setting, and empowering coaching techniques.
◆ Demonstrated exceptional leadership and business acumen, driving operational excellence, and delivering outstanding customer service.
Area Manager
GameStop
Greater Boston Area
10/2011 – 06/2016
◆ Achieved 128% revenue growth within the first year through strategic data analysis, goal setting, and process improvements.
◆ Attained high customer satisfaction rating of 87% by addressing concerns, setting interaction goals, and managing feedback opportunities.
◆ Demonstrated strong leadership, fostering brand loyalty through personalized customer concierge experiences, continuous improvement, and outstanding service.
Video Games Specialist
F.Y.E. – For Your Entertainment
Greater Boston Area
10/2007 – 05/2010
In my role as video games specialist, I was the liaison for all video game entertainment needs. I handled questions, corporate research, and stock orders for my district of 12 store locations. Additional duties including sales, customer service, inventory management, merchandising, and new release management.
◆ Promoted to Video Games Specialist within 12 months of employment and was directly responsible for research, ordering, and sales of all video game titles.
◆ Exceeded add-on sales goals by 210% and was dispatched to other stores within the district to train and coach colleagues how to achieve similar sales results.
◆ Provided exceptional customer service, resulting in a 91% customer service rating average over the course of 3 years.
Entertainment Talent
Total Entertainment
Greater Boston Area
05/2000 – 10/2007
University of New Hampshire
Bachelor of Arts (Dual)
Durham, New Hampshire
01/2004 – 05/2010
Acquired a dual-Bachelor’s in Sociology and Justice Studies with a concentration in Psychology.
Corvinus University
Study Abroad Program
Budapest, Hungary
07/2008 – 01/2009
Attended an enriching supplementary study abroad program in Budapest, Hungary. Studied Sociology and History while also fostering personal growth via traveling to 8 countries.